{"id":1290,"date":"2020-03-09T15:05:00","date_gmt":"2020-03-09T15:05:00","guid":{"rendered":"https:\/\/adaptiverecognition.com\/case-studies\/banks-of-romania-reinvent-customer-experience-2\/"},"modified":"2024-12-13T10:23:04","modified_gmt":"2024-12-13T10:23:04","slug":"bancos-rumania-experiencia-cliente","status":"publish","type":"case-study","link":"https:\/\/adaptiverecognition.com\/es\/case-study\/banks-of-romania-reinvent-customer-experience\/","title":{"rendered":"Los bancos de Ruman\u00eda reinventan la experiencia del cliente"},"content":{"rendered":"<h2 class=\"wp-block-heading h4\" id=\"h-quick-project-facts\">Datos r\u00e1pidos del proyecto<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\">Locations: <a href=\"https:\/\/www.bcr.ro\/en\/individuals\" target=\"_blank\" rel=\"noreferrer noopener\">BCR Erste Bank<\/a>, <a href=\"https:\/\/www.brd.ro\/en\" target=\"_blank\" rel=\"noreferrer noopener\">BRD Bank<\/a><\/li>\n\n\n\n<li class=\"translation-block\">Productos: PRMc (ahora lector de pasaportes Osmond), dispositivos de lectura de pasaportes electr\u00f3nicos Combo Smart<\/li>\n\n\n\n<li>Cantidad total: m\u00e1s de 3,000 unidades<\/li>\n\n\n\n<li class=\"translation-block\">\u00c1reas de aplicaci\u00f3n: entrada automatizada de datos, <a href=\"\/es\/categorias-productos\/escaneres-de-documentos-de-identidad\/\" target=\"_blank\" rel=\"noreferrer noopener\">autenticaci\u00f3n de identidad<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u00bfY si la experiencia bancaria fuera agradable tanto para el cliente como para el empleado del banco? Veamos c\u00f3mo estos bancos rumanos introdujeron una tecnolog\u00eda del siglo XXI para evitar cualquier dolor de cabeza administrativo y de seguridad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"h-administration-in-the-blink-of-an-eye\">Administraci\u00f3n en un abrir y cerrar de ojos<\/h2>\n\n\n\n<p>De hecho, la velocidad es un contribuyente importante. Si los clientes tienen que esperar mucho, toda la experiencia, incluso si otros factores est\u00e1n bien, parece lenta y aburrida. El tiempo es dinero y cada uno de nosotros intenta proceder eficientemente con nuestras tareas, tanto el cliente como el banco.<\/p>\n\n\n\n<p>Los esc\u00e1neres de identificaci\u00f3n juegan un gran papel en la velocidad de la administraci\u00f3n, adem\u00e1s de sus otros beneficios. En lugar de escribir manualmente los datos del cliente en el sistema, el dispositivo esc\u00e1ner digitaliza autom\u00e1ticamente los datos del documento utilizando OCR (reconocimiento \u00f3ptico de caracteres) y los env\u00eda al sistema bancario. De esta manera, el tiempo de entrada regular (que puede ser de varios minutos) se reduce a solo unos segundos.<\/p>\n\n\n\n<p>Como resultado, el registro del cliente ocurre en un abrir y cerrar de ojos y no tomar\u00e1 minutos largos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"378\" src=\"https:\/\/adaptiverecognition.com\/wp-content\/uploads\/2024\/05\/Banks_of_Romania_reinvent_customer_experience_img.jpg\" alt=\"\" class=\"wp-image-3142\" srcset=\"https:\/\/adaptiverecognition.com\/wp-content\/uploads\/2024\/05\/Banks_of_Romania_reinvent_customer_experience_img.jpg 900w, https:\/\/adaptiverecognition.com\/wp-content\/uploads\/2024\/05\/Banks_of_Romania_reinvent_customer_experience_img-300x126.jpg 300w, https:\/\/adaptiverecognition.com\/wp-content\/uploads\/2024\/05\/Banks_of_Romania_reinvent_customer_experience_img-768x323.jpg 768w, https:\/\/adaptiverecognition.com\/wp-content\/uploads\/2024\/05\/Banks_of_Romania_reinvent_customer_experience_img-18x8.jpg 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"h-data-entry-with-100-accuracy\">Entrada de datos con 100% de precisi\u00f3n<\/h2>\n\n\n\n<p class=\"translation-block\">Tener una entrada de datos automatizada es eficiente no solo por la velocidad, sino tambi\u00e9n por eliminar errores de tipeo. Seg\u00fan las estad\u00edsticas, cada 100\u00ba car\u00e1cter tecleado manualmente es incorrecto. Tales fallos en los datos del cliente pueden contribuir a varios problemas internos de datos y tambi\u00e9n en la comunicaci\u00f3n futura con el cliente.<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"\/es\/productos\/osmond-lector-de-pasaportes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un lector de pasaportes avanzado como Osmond<\/a>, con una tasa de reconocimiento superior al 99%, no falla y garantiza que no se produzcan errores de datos en el sistema. Los bancos BCR y BRD se benefician de un motor de OCR perfeccionado durante m\u00e1s de 20 a\u00f1os.<\/p>\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"h-secure-privacy-by-default\">Seguridad de la privacidad por defecto<\/h2>\n\n\n\n<p>Cuando se manejan datos de clientes, la privacidad es clave. A\u00fan as\u00ed, en muchas aplicaciones de oficina, los bancos o las empresas de telecomunicaciones hacen fotocopias de documentos de identidad. Esta es una forma riesgosa de almacenar datos personales como lo han demostrado varias veces las noticias relacionadas: c\u00f3mo se perdieron estas fotocopias o fueron tomadas por alguien que no deber\u00eda haber tenido acceso a ellas.<\/p>\n\n\n\n<p class=\"translation-block\">Sin embargo, un sistema de almacenamiento digital de datos garantiza que los datos permanezcan en el sistema cifrados, protegi\u00e9ndolos as\u00ed del acceso no autorizado. Cuando el <a href=\"\/es\/productos\/combo-scan-lector-de-identidad-y-mrz\/\" target=\"_blank\" rel=\"noreferrer noopener\">esc\u00e1ner de identidad<\/a> digitaliza los datos, no se crean copias: el documento en s\u00ed no tendr\u00e1 duplicados, solo se transfieren los datos al sistema del banco. Con esta gesti\u00f3n segura de datos, el banco tambi\u00e9n puede cumplir f\u00e1cilmente con el RGPD (Reglamento General de Protecci\u00f3n de Datos).<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"h-documents-verified-automatically\">Documentos verificados autom\u00e1ticamente<\/h2>\n\n\n\n<p>Adem\u00e1s de todos los beneficios enumerados anteriormente, una caracter\u00edstica importante de los esc\u00e1neres de documentos de identidad es la funci\u00f3n de verificaci\u00f3n autom\u00e1tica de documentos. Nadie puede esperar que los gerentes de banco sean expertos en falsificaci\u00f3n de identidades.<\/p>\n\n\n\n<p>El esc\u00e1ner, con un software dise\u00f1ado espec\u00edficamente, es capaz de realizar una verificaci\u00f3n de falsificaci\u00f3n para detectar si la tarjeta de identidad o pasaporte fue modificado o puede ser una copia de un documento genuino. Usando documentos alterados, los criminales (impersonadores) pueden realizar f\u00e1cilmente transacciones no autorizadas sin tal equipo.<\/p>\n\n\n\n<p>Una estad\u00edstica impactante: el valor total de las transacciones fraudulentas anualmente es de alrededor de 1.8 mil millones de euros, seg\u00fan el \u00faltimo informe del Banco Central Europeo (BCE).<sup>2<\/sup>.<\/p>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.cbc.ca\/news\/canada\/toronto\/vaughan-fake-id-1.4903684\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lee noticias relevantes: c\u00f3mo los criminales retiraron $45,000 usando identificaciones falsas<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading h4\" id=\"h-benefits\">Beneficios<\/h2>\n\n\n\n<p><strong>Para el Banco<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mejor enfoque en el cliente<\/li>\n\n\n\n<li>Eliminaci\u00f3n de errores de datos de clientes en el sistema<\/li>\n\n\n\n<li>Evitar riesgos de privacidad de datos personales<\/li>\n\n\n\n<li>Evitar p\u00e9rdidas debido a transacciones no autorizadas<\/li>\n<\/ul>\n\n\n\n<p><strong>Para los Clientes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experiencia avanzada del cliente, administraci\u00f3n r\u00e1pida<\/li>\n\n\n\n<li>Tranquilidad sobre c\u00f3mo se manejan sus datos personales<\/li>\n\n\n\n<li>Entorno profesional y de alta tecnolog\u00eda durante el proceso<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-products\">Acerca de los Productos<\/h2>\n\n\n\n<p class=\"translation-block\">Tenga en cuenta que ambos productos mencionados en este art\u00edculo (PRMc, Combo Smart) han sido reemplazados por nuestro <a href=\"\/es\/productos\/osmond-lector-de-pasaportes\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00faltimo lector de pasaportes y esc\u00e1ner de identificaci\u00f3n de \u00faltima generaci\u00f3n, Osmond<\/a>.<\/p>\n\n\n\n<p><strong>Fuentes:<\/strong><\/p>\n\n\n\n<p><sup>1<\/sup> Valor promedio de referencia en el sector de gesti\u00f3n de clientes corporativos<\/p>\n\n\n\n<p><sup>2<\/sup> <a href=\"https:\/\/www.nets.eu\/solutions\/fraud-and-dispute-services\/Documents\/Nets-Fraud-Report-2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.nets.eu\/solutions\/fraud-and-dispute-services\/Documents\/Nets-Fraud-Report-2019.pdf<\/a> <\/p>","protected":false},"excerpt":{"rendered":"<p>Smart technology brought by Adaptive Recognition&#8217;s personal document reader devices eliminated data errors, reduced administrative duties, and enhanced customer experience.<\/p>","protected":false},"featured_media":15219,"template":"","industry-for-case-study":[36],"product-category-for-case-study":[46],"region-for-case-study":[30],"class_list":["post-1290","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","product-category-for-case-study-id-verification","region-for-case-study-europe"],"acf":{"case_study_hero_big_image":15218,"client_name":"Banca Comercial\u0103 Rom\u00e2n\u0103 (BCR)","client_logo":7664,"about_the_client":"<a href=\"https:\/\/www.bcr.ro\/en\/\">Banca Comercial\u0103 Rom\u00e2n\u0103 (BCR)<\/a> is one of Romania's leading financial institutions, offering a comprehensive range of services for individuals. Clients can access current accounts, advantageous loans, credit cards with interest-free installments, and digital banking through the George platform. BCR emphasizes convenience and innovation, providing 100% online applications for products like credit cards and personal loans, as well as features like George Moneyback for personalized discounts.","tags_for_search_separate_with_comma___":"romania,europe,eu,bank,banking,finance,erste,bcr,brd,id,document,scanner,reader,fake,passport,osmond,combo,scan,smart,authentication,identity,verification"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Romanian Banks Transform Customer Experience with Smart ID Document Readers | Adaptive Recognition<\/title>\n<meta name=\"description\" content=\"Romanian banks BCR Erste and BRD enhance customer experience with 3,000+ ID document readers, reducing data errors and administrative tasks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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